The Ad You Approved Is Not the Ad That Runs

The platforms are writing your ads now. Guess whose name is on the summons.

Amazon Slams the Door on Meta's Shopping Agent.

The Real Fight Is About Who Owns "Add to Cart."

Meta Muse Makes Agentic Shopping Real

And this matters to all sellers

The New AI Rules of Meta Ads

Running Meta Ads Has Changed. Can you adapt?

Forget Google: Meta Just Became a Search Engine With 3 Billion Users

How Much Is Your Privacy Worth?

One you should probably read

Meta's New App Wants to Be Reddit

And why it matters for ecommerce

Guide: Automate Your Weekly Meta Ads Process With Claude

A Full SOP Inside

You Can Now Run Meta Ads From Claude and ChatGPT.

Here's How.

Meta Said It Would Fire Every Ad Agency by 2026.

Here's What Actually Happened.

Muse Spark: Meta's Play to Own the Entire Cart

How Meta's New AI Model Is Reshaping Product Discovery

Meta Wants to Be Your Personal Shopper

(And Also Your Entire Mall)

Meta's $115 Billion Shopping Bot Gamble

Why Zuck Thinks He Knows You Better Than You Know Yourself

Guide: Building Meta Ads Performance Dashboards with AI

Plus new from

The One About Jobs

Some carefully crafted musings about the future of our jobs

Your Instagram followers might be potatoes

Plus new from Claude, Slack and Google

Zero-Click Content: How to Win When Platforms Are Hoarding All the Traffic

Plus new from Reddit and Meta

Guide: Discovering Instagram Micro-Influencers with AI

A full SOP inside

Guide: Creating Social Media Audits with AI

Plus an awesome SOP for you inside

Meta Wants to Fire Every Ad Agency by 2026

Plus new from Meta, OpenAI & ElevenLabs

Meta Just Killed The Ad Agency ?

Plus new from Klarna & Anthropic

Meta AI App: Reshaping Commerce Through Personalized Intelligence

Plus new from Salesforce and Perplexity

The Next Frontier Of Commerce Will Be About Intent

Plus new from AI in hiring and SEO

Meta's Quick AI-user U-turn

Plus new from OpenAI and Meta

Social Commerce in 2025: A Measured View of AI's Impact

Plus new from Google, Microsoft and TikTok