Why This Newsletter Exists

When ChatGPT launched, I fell straight down the rabbit hole. What I couldn't find was anyone writing about AI for our world, just LinkedIn posts promising "10 prompts that will 10x your business" from people whose business appears to be posting prompts.

So in 2023 I started AI for Ecommerce. Today it reaches 70,000+ operators, Amazon and Shopify sellers, agencies and marketers three times a week, plus 66,000+ on LinkedIn. All organic. One rule: no filler.

What You'll Read Here

What AI is doing to ecommerce now, not what a keynote promised for 2030. Increasingly, that means agents: agentic processes where AI stops answering questions and starts doing the work. Done badly, it's an intern with your admin password.

And agentic shopping, where your next customer is an AI agent that couldn't care less about your lifestyle imagery. That topic earned its own home: a second newsletter on agentic shopping and AI search optimisation. (Yes, two. The pace of this stuff left me little choice.)

What I Believe

I'm not a Python person. I'm an ecommerce operator who knows AI very well, and I've helped 60+ brands build it into how they operate. I'm also an official educator for Amazon and Helium 10.

Process before prompts. If you can't explain a job to a new hire, you can't hand it to an AI. It'll just do the chaos faster, with impeccable grammar. And anyone telling you to fire your team and head to the beach is usually selling a course. Filmed on the beach.

The Bottom Line

What I'm testing, what's working with real brands, and a straight answer on what isn't worth your time yet. Hit reply anytime, I read every one.

👋 JO

P.S. The "cricket queen" title was never formally revoked. I'm choosing to believe it still stands.

P.P.S. And no, I won't tell you which AI tool to buy until you've documented the process. Told you it wasn't glamorous.