
Link / Media
• How information gain works and why it decides AI visibility
• A 4-step discovery workflow to find the topic fringe
• 6 proprietary data sources most ecommerce brands already hold
• 3 methods to produce data: surveys, internal data, original tests
• Packaging, refresh and measurement checklists for citable study pages

AI is changing how customers find, compare and buy products, and the rules are being rewritten faster than most sellers can track. Three times a week, we explain what matters and what to do about it.