
Link / Media
• What skills are, who can use them and when to build one
• Micro-skills vs macro-skills, and when to combine them
• 5-step process for building your first skill
• 5-section skill file template with a worked example
• Troubleshooting table for 6 common problems

AI is changing how customers find, compare and buy products, and the rules are being rewritten faster than most sellers can track. Three times a week, we explain what matters and what to do about it.