
Link / Media
• 10 phases from brand audit to quarterly maintenance
• Five core skill files plus a GOOD/BAD reference corpus
• A 1–5 register spectrum for shifting tone by channel
• QA rubric that catches voice drift before publishing
• SKILL.md frontmatter rules and an 8–10 prompt test protocol

AI is changing how customers find, compare and buy products, and the rules are being rewritten faster than most sellers can track. Three times a week, we explain what matters and what to do about it.